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2026 | 4 Posts
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The MLS is a media company. It just doesn’t know it yet

April 29th, 2026 by Marci James

The audience is there. The data is there. Why allow real estate portals to be the only ones providing information to the industry and consumers? Marci James asks.

Category: Agent, Columns, Listings, Marketing, MLS & Associations, Opinion, Portals, Select, Service, absorption rate, agents, buyer's market, content creation, Data Hub, housing market, Inventory Trends, listings, marci james, market report, median sale price, MLS, mls listings, Multiple Listing Service, Publishing Strategy, real estate listings, real estate marketing, Redfin, Zillow

April
28

What agents can learn about negotiating from Trump and Iran

April 28th, 2026 by Bernice Ross

President Trump is famous for writing about "the art of the deal," Bernice Ross writes. How can you put his strategies to work for your clients?

Category: Agent, Columns, Markets & Economy, Opinion, Select, Service, Teams, bernice ross, BrokerageUp, buyer interview, closing strategies, donald trump, inman, Iran War, leverage, listing consultation, Moving Away Clients, Moving Toward Clients, negotiating, negotiation, negotiations, Profit.RealEstate, real estate marketing, real estate negotiations, RealEstateCoach.com, trump, Turn-Up-The-Pain Close

April
28

What to say when your seller asks about private listings

April 28th, 2026 by Darryl Davis

The pro-private-listing camp has polished its talking points, coach Darryl Davis writes. Here is how to address them, point by point.

Category: Agent, Brokerage, Columns, Listings, MLS & Associations, Opinion, Select, Service, Teams, buyer competition, christie's, darryl davis, Darryl Davis Seminars, inventory, listing agent, listing appointments, luxury real estate, market testing, MLS, Multiple Listing Service, pocket listings, Price Pricing Strategy, pricing strategy, private listings, real estate listings, real estate marketing, seller clients, seller conversation, Seller Exposure

April
28

How to build a real estate empire without getting overwhelmed

April 28th, 2026 by Kevelyn Guzman

Scaling shouldn't feel like you're barely hanging on. It should feel like everything's finally clicking into place, Kevelyn Guzman writes.

Category: Agent, Brokerage, Columns, Select, Service, Teams, brand, business growth, business scale, Coldwell Banker Warburg, cultural fit, Kevelyn Guzman, marketing strategies, onboarding, real estate, real estate business development, Repeatable Processes, scaling, Scaling a Business, systems, team building, Transaction Processes

April
28

HUD rolls back fair housing guardrails on crime stats and school ratings

April 28th, 2026 by Christy Murdock

HUD called on the real estate industry to "revisit ethics training materials and reconsider public statements" around the topics.

Category: Agent, MLS & Associations, Regulations, Select, Craig Trainor, Craig W. Trainor, crime data, DEI, Department of Housing and Urban Development, diversity equity and inclusion, fair housing, Fair Housing Act, first amendment, hud, NAR, national association of realtors, school data, Scott Turner, steering

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